UF PERSPECTIVES MATERIALS

We know that HCPs have fairly entrenched beliefs and behaviours when it comes to treating UF. They routinely see, and opt for, surgery, as the only real long-term management solution. To challenge this behaviour must be done very carefully – we cannot criticise their current beliefs. Therefore, pivotal to this campaign is a means of messaging HCPs that’s based on ‘asking not telling’. The UF Perspectives Survey, consists of 10 simple questions – mostly multiple choice. Each question have been carefully constructed to gently challenge some of these entrenched behaviours. Behind each question is much more information to support any belief change we are attempting to elicit. Additionally, the survey has been built so that when a HCP answers each question, they can see how they peers voted – this is to encourage them to complete all questions.

WEBSITE

WHAT?

This website is the central element of the  UF Perspectives campaign and houses both the survey and the relevant supporting information behind each question

WHY?

The survey is a means of challenging the HCP’s beliefs and behaviours, by asking not telling

HOW?

This is the .com version and should suffice for use everywhere since all HCPs are likely English speaking

HCP AWARENESS ITEMS

WHAT?

Simple items to inform the HCP about the survey

WHY?

To encourage them to do the survey and remind them of Gedeon Richter’s commitment to this aspect of female health

HOW?

These items can be adapted locally as required

BANNER ADS

WHAT?

Banner ad that clicks through to the website

WHY?

We can’t rely on HCPs visiting the survey by word of mouth or via reps

HOW?

The banner ads can translated and adapted if necessary and placed on HCP websites as part of a paid-media plan

MSL DETAIL AID

WHAT?

Detail aid presenting the first phase of survey data

WHY?

To share important insights on current HCP thinking around UF based on the survey data – but also to further challenge HCP thinking using back-up pages with supporting evidence. Also to encourage further HCPs to do the survey if they haven’t already

HOW?

The detail aid can be printed from this – or an interactive item developed as outlined in the document. Remember it’s critical NOT to use any Ryeqo branding for this piece (or any item within the UF Perspectives campaign)

MSL DETAIL AID - UPDATED

 Click here to DOWNLOAD