WTF MATERIALS

This website is the central element of the WTF campaign and helps women identify the symptoms of UF and contains clips of women talking, with a live poll

It is key that women UNDERSTAND UF – and feel empowered to do something about it. There is likely to be a large number of undiagnosed women who have not yet began to talk about UF or manage it

It is possible to implement this locally. Contact the global marketing team to begin the localisation!

Material to inform the HCP community of WTF before it launches to women

Courtesy piece to make sure HCPs are aware of WTF before any women consult with them about WTF

The item/s can be adapted locally

Poster with associated leaflets for use eg in surgeries

To get the attention of women who may be suffering with UF and encourage them to visit WTF

The item/s can be adapted locally

Banner ads for use on social media, like Facebook and Instagram to drive visitors to the WTF site

Part of any paid-media plan to drive women to the WTF site

The different banners ran in a live test and 'She's talking about her Uterine Fibroids' performed the best. All the banners are included here for reference

Films to convey the silence that prevails for most women with UF – and how WTF could be the solution to this

We need to end the silence surrounding UF and encourage women to visit WTF where they can be educated about UF and empowered to act

A number of film assets are available which ran in the WTF awareness campaign and poll. These are available to download and use locally

Selection of WTF ads for use with HCPs and patients

To help raise awareness of the WTF campaign and drive visitors to the website

4 different types of ads, each with two copy options – one for HCPs and one for patients. Some local translation/adaption may be needed

Selection of WTF ads for use with patients on social media

To help raise awareness of the WTF campaign and drive patients to the website

4 different types of ads with some local translation/adaption potentially required

Email aimed at customers

To inform them about the WTF campaign – why we developed it and what it is. We know it’s important to let our customers know about these sorts of campaigns before we push them out to patients

HTML email with thumbnails and descriptions of the different WTF components

WTF overview leavepiece

To tell all relevant stakeholders INTERNALLY about our WTF campaign

PDF that can be sent by email

WTF overview leavepiece for customers

To tell our customers about the WTF campaign

Simple leaflet based on the relevant template design – can be adapted and printed

WTF overview leavepiece for patients

To tell patients all about WTF campaign and encourage them to visit the website

There are 2 different format versions that can be adapted locally, printed, then given to patients. Imagery is based on the SILENCE film